VeriPrime, a member-owned federation of cooperatives including producers, processors and retailers, announced today that it will introduce the VeriPrime Traceability Assurance System (VTAS), to provide safer and Certified Traceable food products to American consumers. Certified Traceable food products are tracked from “farm to fork” to ensure accountability throughout the food chain. Food retailers electing to offer consumers Certified Traceable products can immediately start the process to begin delivering Certified Traceable foods to consumers.
The VTAS was introduced as a new industry best practice for farmers, ranchers, food processors and retailers. VTAS is the nation’s first and only feed and food chain traceability program via an accredited USDA certifying body. Certified Traceable food will be identified by a VeriPrime seal of approval (or label).