All presenter fees donated to University of California at Davis Western Center for Food Safety

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Bill Marler has been litigating foodborne illness cases for nearly two decades. The key to his success has been to find a quick, reliable method of distinguishing between legitimate food poisoning claims and suspect ones. In his experience, the food industry—from farmer to retailer to restaurant—tends to overemphasize the specious claim and undervalue the legitimate claim. It is an unfortunate situation that increases the likelihood that the industry will miss important opportunities to improve food safety.

By failing to improve food safety, the industry runs the risk of actually poisoning consumers and attracting expensive litigation that often results in public relations nightmares. Marler’s goal has been to bring forth only legitimate claims that have caused substantial personal damages and to force the food industry to think about the real costs of failing to ensure food safety.

Using case studies, this webinar will provide an overview of the various methods of proving a foodborne illness claim. The webinar will go over the obstacles companies face in prioritizing food safety. It will describe the legal basis of Strict Liability as well as the steps used to determine if a foodborne illness case fits into that legal definition. The important roles of epidemiology and Public Health and corporate and restaurant food safety will be covered. The webinar will also address what a food producer should do in an outbreak situation.

Who will benefit from this webinar

• All professionals in the food supply chain

• Educators and students concerned about food safety

• Educators and students interested in the law

• Government regulators

• Plantiff attorneys and defense attorneys

Presenter–William Marler, Managing Partner Marler Clark, The Food Safety Law Firm

William Marler began litigating food borne illness cases in 1993 by representing the seriously injured survivors of the landmark Jack in the Box E. coli O157:H7 outbreak. Since then, he has represented victims of every large foodborne illness outbreak in the United States and has secured over 600 million dollars for his clients in cases against food companies whose contaminated products have caused serious injury and death.

Bill Marler is a Technical Advisor to the National Environmental Health Association and, in 2010, was awarded the NSF Food Safety Leadership Award for Education. He has been repeatedly voted into Best Lawyers in America, has received the Public Justice Award from the Washington State Trial Lawyers Association and has been in the Bar Register of Preeminent Attorneys annually since 2002.

Marler is the publisher of the highly regarded online newspaper, Food Safety News. Additionally he maintains over 25 blogs and websites dedicated to the food safety and foodborne illness education, including his award-winning Marler Blog, which is read by over 1,000,000 people around the world each year.

Today, his firm, Marler Clark, The Food Safety Law Firm, is recognized as the nation’s leading law firm representing victims of foodborne illness, and Mr. Marler is considered a major force in food safety policy in the United States. His advocacy for better food regulation has led to invitations to address local, national, and international gatherings on food safety including testimony to the United States Congress Committee on Energy and Commerce.