reported on a Q2 loss for General Mills today.  According to the article, a recall of the company’s Totino’s and Jeno’s pizza for possible E. coli contamination in November resulted in a $20 million loss in operating profit. 

On November 1, General Mills announced that it was recalling Totino’s Crisp Crust Party pizzas and Jeno’s Crisp ‘N Tasty pizzas for possible E. coli O157:H7 contamination.  The USDA announced the same day that consumers in Kentucky, MIssouri, New York, Ohio, Pennsylvania, South Dakota, Tennessee, Virginia, and Wisconsin had been confirmed ill with E. coli O157:H7 infections after eating the pizzas.