Farm & Ranch Guide reports there’s been recent press citing a survey which suggested that consumers in the U.S. hold mixed feelings about biotech food. The latest results of a long-running consumer survey by the International Food Information Council provide another perspective.
In 2006, the IFIC commissioned Cogent Research to conduct a quantitative assessment of U.S. adult consumer attitudes toward food biotechnology. It was the 11th in a series of surveys since 1997 by the IFIC evaluating U.S. consumer attitudes toward biotech in food.
The latest survey found that nearly three-fourths (72 percent) of consumers said they are confident in the safety of the U.S. food supply. When prompted to indicate food safety concerns, most consumers mention microbial foodborne illness (36 percent) or improper handling (35 percent), while only 3 percent of all consumers cited food biotechnology.